Sunday, March 27, 2011

What about US???


Not just Strong, Army Strong. The army commercials redefine the meaning of strong.
I asked a few people that were sitting near me as I wrote this: “What does strong mean?” Besides the few “huh?” looks I received, some responses I got were: strength, muscles, and power.
While all of these are a part of what being strong is, the commercial makes me feel like there is more to it.
Define: Army Strong
The commercial really attempts to paint a picture of the “Army Strong” concept. In a way, they define it for us if we pay close enough attention.
The commercial starts with soldiers telling us their positions. It then goes to show other soldiers stating things such as “I will never accept defeat” and “I will never quit.” This shows that members of the Army are willing to persevere through anything.
Throughout the commercial we hear more things that make these soldiers “Army Strong.” They are men and women who serve our country. They tell us that they never leave a fallen comrade, meaning that they are dependable, loyal, and unselfish.
They stress that they are mentally and physically capable of fulfilling their duties.
So yes. Being Army Strong does entail strength, muscles, and power. But it means that you need to be a lot more than that. Dependability, team work, discipline, and the ability to fight for freedom.

America>U.S.
In a way, I feel as though the commercial stresses the “American” aspect. This is a little odd to me because though we are Americans, we are from the United States. We do not fight for America; we fight for the United States of America. Mexicans, Canadians, and those living in South America are also American.
Do we fight for them? No. Still, in the commercial they use “United States” twice, while repeating “America(n)” about six times.
Persuasion, the Army way... 
It is also obvious that the commercial is a persuasive one. Their “team”, the U.S. Army is described through the commercial. They illustrate all the qualities that anyone would want to have. Who wouldn’t want to be loyal and dependable?
I visited the http://www.goarmy.com/om/ website and found that it was even more persuasive. The first thing that popped up was photo that said “A world like no other.” I believe that in this time many young people want to be “unique” so something like “a world like no other” is an eye-grabber for them.
After scrolling down, I immediately noticed the “Your Education Our Mission” link. Clearly, going to college is not cheap! Not to mention, the government is cutting appropriations at a large rate. This is something else that may get people to become Army Strong.

Sunday, March 20, 2011

too much timePHONE 4

Anticipation. Time. Belief. The few things that make the iPhone 4 from Verizon product and commercial effective. Something that is amazing about the commercial is the fact that it shows the reality of the product.


Verizon users hold true to their network...

The time factor in the commercial is essential because the iPhone for Verizon was presented to users months after it appeared at AT&T. The commercial shows the loyalty that Verizon customers have to their products. Not only did they have faith that Verizon would get the iPhone, but they waited for it as well.

Though the commercial uses little words, they have a large message.  

At first, the commercial gives no information about iPhone or its qualities, possibly because many already know about the iPhone 4. Known as the “phone that changed everything,” the iPhone 4 was presented to the world several times before Verizon consumers knew it would come to their network.

Told you so!

It is no secret what the iPhone is and how it operates. I believe the purpose of the commercial is to remind customers that the iPhone is available, just now, on a new service. Also, to thank Verizon users for sticking with them, and to tell those that did not believe they would ever get the iPhone that YES! We have the iPhone and you were WRONG

AT&T vs VERIZON...

The question remains: is the iPhone for Verizon Wireless as effective as the one for AT&T? 

From personal experience, I believe that Verizon has a lot of work to do to catch up to AT&T. The main problem is their lack of a 4G (4th Generation) network. Without this network, the phone runs slower. 

Though I believe Verizon has better customer service, they still have many things to accomplish before being on the same level as AT&T. 

Friday, March 18, 2011

Most Valuable Player


In the fall 2011 semester, St. Vincent University junior Ryan Nelson, 20, will have to choose between his two loves: music and basketball.
It hurt Nelson that he could not have both in his life, but it is beginning to be very stressful and taking up a majority of his time. In a sense, it felt like he was cheating on one with the other, as if music was his life and basketball was a girlfriend.
According to Nelson, he has been a musician ever since he could remember.
“My dad always had the best music on in the car and when you’re surrounded with great music, it drives the love even more,” he said.

His father would sing along to the Temptations and Maxwell as they traveled from place to place. Nelson caught on quickly and began to sing too. Eventually, he began to test out instruments.

“I didn’t play instruments until fourth grade because my elementary school only allowed us to at that age. Also, because my parents could not afford to buy me expensive instruments, especially since they did not know if I would continue playing them. I didn’t mind though; I still loved them,” Nelson explained.
At this point, it was obvious how much Nelson cared about his family. His sincere, yet calm tone matched his heart-felt words. He smiled and continued to elucidate his musical journey.

Nelson’s favorite instrument to play was and still is the saxophone, but he also plays the drums and piano. As he grew up, he focused more on the saxophone.
In high school, he played in a self-made jazz band called “The Vibe.”
There were two other members of the band. Both were younger than Nelson but had the about the same musical talent. John Thomas played the drums, while Brandon Flournoy stroked the keys of the piano.
Nelson’s best friend and musical supporter, Erin Hager of Carlow University has been at numerous performances that The Vibe has put on.
Hager specifically remembers his high-school talent show performance.
“Say Yes by Floetry is my favorite song that they played. I remember screaming and cheering along with the large crowd of students and family members.”
Hager describes Nelson’s music as “awesome” and said she will continue to support him in his future musical endeavors. Her face lit up as she spoke of her best friend. Her pearly white teeth shined like the star she thought Nelson would become.
Nelson’s musical talent didn’t come without support. He gives thanks to his high school teachers Mr. Watkins and Mr. Lane for pushing him and standing behind him and his dreams.
“They became somewhat of advisors for me. That really helped, because at the time, that’s what I needed. I would have quit without them being there,” he said.

Mr. Watkins and Mr. Lane are still in Nelson’s life after three years of college. They encourage him to do his best and strive for success. They teach him that success is what he makes of it. If he feels that playing music or basketball, or even a career in mathematics is successful, then go for it one hundred percent. This is where his dilemma began.

 When his horn wasn’t blowing the sounds of neo soul jazz, his Nike tennis shoes screeched down the basketball court.
Nelson says that since he can remember becoming a fan of music at the age of four, he can remember playing basketball.
It started with a game of H.O.R.S.E., which he describes as a basketball game for children and basketball beginners. The purpose of the game is to make each basket, because once you start to miss you begin to spell out the word HORSE.
One missed shot, H; on the second missed shot, O and the game continued this way until players were eliminated for missing five shots and there was one player left on the court. Nelson was always the last one standing.
Basketball was a way for Nelson to stay out of trouble and off of the streets. He says that being a black man is not easy, especially when all of the odds are against you. High school basketball gave him the motivation to continue in college.
Teammate Henry Utku, St. Vincent Sophomore describes Nelson as a “passionate” player.
“He plays hard, never gives up, and gives his all, which makes him a great player,” said Utku.
Nelson has loved the two, music and sports equally and will miss one of them dearly.
Because juggling a full time class schedule, playing music and sports is “chaotic.”
Nelson said, “I’m going to have to choose music or sports.”

He wants to become the best he can be at one, because splitting the dedication between the two is hurting him more than helping, he said.

He remembers that Mr. Lane and Mr. Watkins told him to give one hundred percent to everything that he would pursue. Nelson knew doing both was not an option.

He covered his face with his hands for about a minute. The room became a coping place for Nelson. It seemed as though he was mourning the death of his first love -- basketball.

In an instant, he pulled up from his misery and smiled.

He said “It’s ok. I will always have a chance at basketball and I can continue to practice.” A smile took over his face. It was obvious that he was content with his decision.

Playing professional basketball is now the least of his worries. Nelson wants to continue focusing on his education and his music.

Whether he is playing music or playing sports, and whether he 
is the most valuable player in the auditorium or on the court, 
Nelson continues to strive for the best. 
 
“I will never forget what Mr. Watkins told me on the last 
day of school,” said Nelson. “Always remember that 
perfection is something that we strive for with the knowledge 
that we will never be perfect. The harder you work, the more
 frustration will fade away."

Sunday, March 6, 2011

Detroit 200

Are there any true similarities between Detroit and Chrysler? One of Chrysler’s newest commercial shows the power of the Chrysler 200 by simply comparing it to the motor city – Detroit. Each and every word uttered by the narrator speaks about the city of Detroit; yet, it refers to the car as well.

It shows that the city know about luxury and the finer things in life, because “the hottest fires make the hardest steel.” This statement shows that though the city has its problems, overcoming them is much more powerful which gives them the opportunity to create something powerful like the Chrysler 200.

The commercial is showing that a car is not only about whom it is for, but where it is from.  The commercial shows the true story of Detroit and Chrysler. It emphasizes that it is an American made car, and that Detroit is the motor city and cars are “what they do.”


Commercials with dual meanings are my favorite. I love that Chrysler not only markets its product, but the city as well. It also markets the American brand. Many things in the United States are made in China, Japan, and sometimes India. Rarely do we see a sticker that says “made in America.” 

Something that caught my attention was that they showed the full car only a few times. The commercial tells little about the car, except the fact that it is a luxury car. We assume that the car has everything we need and want because it says that it is luxury. It does not give us information about speed, gas mileage, safety, and other things that one should know when they buy a car.

In a way, If feel that that the purpose of the commercial is to connect with people who are not from the big cities. It emphasizes that the car is NOT from New York, Chicago, and other big cities, which I am assuming is a plus for the car. 

I am in the process of looking for a car for my graduation present (don’t tell my mom =D…) and given that no information was given about the car, I would not buy it. Whether or not the car is like Detroit, I do not know because I have never been. The commercial makes me want to visit Detroit over buying the car.

Tuesday, February 22, 2011

Climbin' in Your Windows

A normal citizen of Huntsville, Alabama made it big when his sister, Kelly Dodson was almost raped. Antoine Dodson not only got millions of views on YouTube, the site that changes lives, but he also appeared on George Lopez Tonight, The Monique Show, and performed at the BET Awards!


It’s amazing how something as serious as rape can be turned into a joke, then broadcasted to the world. I can even be found guilty of singing his song to a friend or ten. 

The lyrics are catchy and the number of views reflects it. “He’s climbing in your windows and snatching your people up” became America’s anthem for weeks. The hit even became popular on iTunes and made it on the Billboard Hot 100 list. 

What made Antoine Dodson so popular?

It may have been his style of getting his neighborhood’s attention. He spoke directly to the camera, lips poked out, making an absolute fool of himself; yet, he was serious! This is what makes it funny to me. His bad grammar mixed with his serious tone brought tears to my eyes and laughter to the room. 

Perhaps it was his attire. He wore a bandana wrapped around his wild hair, and old tank top which did not mix well with his unprofessional diction. 

How does this relate?

Obviously, Antoine Dodson’s video is NOT a commercial. However, it acted as one in a way. Because he performed for the BET Awards and appeared on several talk shows, the video acted as an advertisement of what was to come. After watching the video, people knew that Dodson had a crazy personality, which made people want to watch the shows he appeared on—advertisement. 

Where is he now?

Dodson created a line of t-shirts which he sold through zazzle.com.  We Gon Find You Shirts

Since he has created an unrelated line of clothing, a Halloween costume for a “Bedroom Intruder,” and endorsed a “Sex-Offender Tracker” application for the iPhone. 

He even has several websites about him. To learn more about him, you can visit

Or

Thursday, February 17, 2011

Doritos Rehab!

Hunger or addiction? It seems as though many of the 2011 Doritos commercials are exhibiting behaviors of drug addicts. I am not sure whether that is a good or a bad thing, but it does make the commercials stick in my mind.
The commercial, which first aired during the Super Bowl, begins with a man eating a small bag of Doritos. Another man whispers in his ear and when the man with the chip bag shrugs, causing him to lift his hand, he licks his fingers to get a taste.
The same Doritos-crazed man rips off a co-worker’s pants because he wiped excess cheese on them. He sniffed the cheese like it gave him the high he was looking for.
Most of the new commercials show very anxious people that are eager to get a taste of the Doritos, a little like drug addicts feign for drugs. It’s interesting that the Doritos Company chose addiction as a selling point, because junk food is often a serious need for people. It makes me wonder if American’s will ever have the support they need to become healthier. 


Is the Doritos-Craze Real?
The commercial purposely depicted addiction as a funny thing, or maybe a Doritos thing. Is it true though? Can we seriously get addicted to Doritos or any junk food for that matter? With the various amounts of chemicals in each product, I doubt that it is impossible.
I did a little research and Doritos has 39 different ingredients in its product, 36 being chemicals. Homemade corn chips can be made with as little as 3 ingredients. So what is in these Doritos that makes them so addicting? I am determined to figure it out! *Grabs bag of Doritos from kitchen* Until then, we can send those addicts to Doritos rehab!

Check out the site below to see more information on the Doritos Commercial.
http://www.selfgrowth.com/articles/doritos-commercial-during-super-bowl-clearly-shows-that-its-genetically-modified-bt-corn-ch

Sunday, February 6, 2011

Pepsi Max...Knock Out Taste!

Not only can Pepsi Max help one lose weight, it’s also a great defense mechanism. In a Pepsi Max commercial during Super Bowl XLV, a wife continuously caught her husband “cheating” on his diet. By the end, she was fed up and threw the Pepsi can at her husband, who was eyeing a woman on the bench next to them. It was hilarious!!!
The commercial starts with the husband ordering French fries, but quickly changes his order to a fruit-cup when he receives a kick in the leg from his wife. It continues to show him sneaking a bite of pie. Again, he is caught by his wife who smashes his face into the whipped pie. The husband goes to sneak a hamburger in the bathtub and the wife replaces it with a bar of soap before he could take the first bite. The last scene begins with the husband sneaking a Pepsi Max. His wife appears, and to his surprise, she drinks the soda with him. She explains that Pepsi Max has zero calories and he replies “…and maximum taste.”
A female runner appears and sits on the bench beside the couple. The husband attempts to take a peek at the woman, but gets caught right away. The wife winds up and throws the Pepsi at her husband. He ducks; it misses and hits the woman on the head. The couple looks at each other with fear and they take off down the path.
A lot happens in the short commercial, but its message is very clear. It shows that Pepsi Max is calorie-free; yet, it still has great taste. Though the message was sent to millions of viewers because it aired during the Super Bowl, I am not sure how effective it will be.
The Super Bowl is known for its concept of “family, food, football.” People eat pizza, chicken wings, and drink unhealthy soda and alcoholic beverages. It’s the time when people forget about their diets and splurge – a little like the holiday season. In my opinion, the humor in the commercial is the selling point for the commercial.
On the other hand, lots of women watch the Super Bowl, some for the football aspect and others for the commercials. Today, thousands of women are self-conscience about their weight so this may have been the perfect time for the commercial to air. Also, the Pittsburgh Steelers have one of the largest, if not the largest numbers of women supporters in the country, one of the reasons we call this “Steeler Nation.”  The commercial may have been the reminder to the weight watchers that they should hold off on the food and possibly go get a Pepsi Max.
Overall, I am not sure if people embrace the “lose-weight” theme during the Super Bowl being that they are surrounded by food or if they keep the concepts of the commercials in the back of their minds for a rainy day. Either way, a Pepsi Max can be helpful whether you drink it for taste, health reasons, or use it for self-defense.