Not only can Pepsi Max help one lose weight, it’s also a great defense mechanism. In a Pepsi Max commercial during Super Bowl XLV, a wife continuously caught her husband “cheating” on his diet. By the end, she was fed up and threw the Pepsi can at her husband, who was eyeing a woman on the bench next to them. It was hilarious!!!
The commercial starts with the husband ordering French fries, but quickly changes his order to a fruit-cup when he receives a kick in the leg from his wife. It continues to show him sneaking a bite of pie. Again, he is caught by his wife who smashes his face into the whipped pie. The husband goes to sneak a hamburger in the bathtub and the wife replaces it with a bar of soap before he could take the first bite. The last scene begins with the husband sneaking a Pepsi Max. His wife appears, and to his surprise, she drinks the soda with him. She explains that Pepsi Max has zero calories and he replies “…and maximum taste.”
A female runner appears and sits on the bench beside the couple. The husband attempts to take a peek at the woman, but gets caught right away. The wife winds up and throws the Pepsi at her husband. He ducks; it misses and hits the woman on the head. The couple looks at each other with fear and they take off down the path.
A lot happens in the short commercial, but its message is very clear. It shows that Pepsi Max is calorie-free; yet, it still has great taste. Though the message was sent to millions of viewers because it aired during the Super Bowl, I am not sure how effective it will be.
The Super Bowl is known for its concept of “family, food, football.” People eat pizza, chicken wings, and drink unhealthy soda and alcoholic beverages. It’s the time when people forget about their diets and splurge – a little like the holiday season. In my opinion, the humor in the commercial is the selling point for the commercial.
On the other hand, lots of women watch the Super Bowl, some for the football aspect and others for the commercials. Today, thousands of women are self-conscience about their weight so this may have been the perfect time for the commercial to air. Also, the Pittsburgh Steelers have one of the largest, if not the largest numbers of women supporters in the country, one of the reasons we call this “Steeler Nation.” The commercial may have been the reminder to the weight watchers that they should hold off on the food and possibly go get a Pepsi Max.
Overall, I am not sure if people embrace the “lose-weight” theme during the Super Bowl being that they are surrounded by food or if they keep the concepts of the commercials in the back of their minds for a rainy day. Either way, a Pepsi Max can be helpful whether you drink it for taste, health reasons, or use it for self-defense.
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