Millions of viewers watched as Justin Bieber took over Ozzy Osbourne’s Best Buy commercial during Super Bowl XLV, where sadly, the Steelers lost to the Packers. Ozzy showed 4th and 5th generation phones, showing the high speed that technology improves. He responded by saying “How many bloody Gs are there?” which shows that he wasn’t up to speed with the equipment.
When the 6th generation phone came into play, Justin Bieber was called in, while Ozzy took over the background. Though Ozzy was “left behind,” he wasn’t alone. His wife Sharon Osbourne asks “What’s a 6 G,” which means 6th Generation. With a confused look on his face, Ozzy responds with “What’s a Beiber?” The made-over, hairy Bieber says “I don’t know. Kind of looks like a girl.”
The concept of the commercial was pretty fun. Best Buy wanted consumers to see that their company knows that technology changes and that they are willing to work with customers in order for them to keep up with the changes. While getting their message across, they used fun, futuristic outfits and scenery.
It seems to me that Ozzy, Sharon, and Justin were used to catch the attention of the viewers. Justin Bieber fans are extremely loyal to him! On YouTube, there was a preview video to the Best buy commercial. It was uploaded to YouTube on January 27, 2011 and has received 11,579 views in just 10 days. That’s over 1000 views per day!
Not only are Justin fans loyal, but Osbourne fans have been there for years! They are a family of music and television that are very much respected by their fans.
Hopefully the Osbournes continue their quest in learning about the concept of “generations” as the Steelers continue theirs in earning their 7th Super Bowl ring.
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